Virat Kohli: From Cricket Star to Business Mogul – A Deep Dive into His Life and Ventures
Virat Kohli – the name needs no introduction. Whether you’re a cricket enthusiast or not, this Delhi-born sportsman has left an indelible mark on the world. Known for his fierce batting and relentless spirit on the cricket field, Kohli’s journey extends far beyond cricket. As much as he’s a king on the field, he’s steadily becoming a mogul off it, with his hands in a variety of successful businesses.
In this article, we dive deep into Virat Kohli Life and Business, exploring how this cricket icon is making waves in fashion, fitness, food, and beyond. From his clothing brand WROGN to his coffee venture Rage Coffee, we’ll uncover how Kohli is building an empire one business at a time. So, grab a cup of coffee (maybe Rage Coffee?) and read on.
Virat Kohli: A Cricket Icon with a Business Vision
We all know Kohli as the cricketer who can knock the ball out of the park, but his rise in the business world is equally impressive. Early in his career, Kohli started realizing that his fame and platform could be used for more than just cricket. Soon, he ventured into business, where his natural instincts as a leader, a marketer, and a trendsetter shone through.
His business journey has been a seamless transition from the cricket field to boardrooms. But, let’s be clear: this wasn’t about randomly picking a few investments. Virat Kohli’s business endeavors reflect a deep commitment to creating high-quality, relatable, and innovative products.
Virat Kohli’s Key Business Ventures
WROGN: A Fashion Revolution
In 2014, Kohli launched his own men’s fashion brand, WROGN, in partnership with Universal Sportsbiz Pvt. Ltd. WROGN isn’t just about selling clothes – it’s about selling an attitude. With a tagline like “The Rebel Within,” the brand was designed to reflect the spirit of a young, modern man who isn’t afraid to break the mold.
WROGN’s clothing line is casual, cool, and reflects the on-field boldness of Kohli. From t-shirts to jackets, it’s all about staying ahead of trends. And Kohli’s active promotion of the brand has helped it connect with the youth. His personal style aligns with WROGN’s identity, making it more than just a clothing line – it’s an extension of his persona.
Visit the official WROGN website: www.wrogn.com
One8: Sportswear Meets Lifestyle
In 2017, Kohli teamed up with Puma to launch One8, a brand that blends sportswear with lifestyle products. At first glance, One8 might seem like any other sportswear line, but Kohli’s vision was different. He wanted to bring a global perspective to the brand, one that would resonate not just with athletes but with everyday people who aspire to be fit and active.
One8 represents a perfect mix of functionality and style. Kohli has even moved beyond traditional sportswear by launching lifestyle products, including sneakers and casual wear, under the One8 banner. The brand’s approach is simple yet effective: sportswear that doubles as everyday wear. And let’s face it, who wouldn’t want to wear the same gear that Kohli does?
But Kohli’s ambition doesn’t stop here. He made a bold decision to exit a ₹300 crore deal with Puma to invest in an Indian sportswear startup, Agilitas, to push One8 to the international stage. This move speaks volumes about his long-term vision for the brand and his commitment to making One8 a global player.
Visit the official One8 website: www.puma.com/one8
Expanding Horizons: Virat Kohli’s Ventures Beyond Fashion
Chisel: Fitness for Everyone
Being one of the fittest cricketers around, Kohli understands the importance of health and fitness. In 2015, he co-founded Chisel, a premium gym chain designed to cater to the growing demand for fitness in India. With an investment of ₹90 crore, Kohli aimed to provide fitness enthusiasts with a luxurious yet affordable gym experience.
Chisel is more than just a gym; it’s a lifestyle brand focused on wellness. The gym has state-of-the-art equipment, personalized training plans, and a fitness environment that appeals to those who are serious about their health. With his strong presence in the fitness world, Kohli has managed to make Chisel one of the most popular gym chains in India.
Visit the official Chisel Fitness website: www.chiselfitness.com
Rage Coffee: A Taste of Innovation
We all know how important coffee is to our daily lives – and for a cricket star like Kohli, it’s no different. But Kohli took his love for coffee one step further by investing in Rage Coffee, a Delhi-based brand that’s redefining the coffee experience.
Rage Coffee is all about innovation. The brand offers coffee in various forms, including ready-to-drink bottles and premium coffee beans. With Kohli’s active involvement, Rage Coffee has been positioned as a premium brand in the crowded coffee market. His investment here speaks volumes about his commitment to quality and his ability to tap into consumer trends.
Visit the official Rage Coffee website: www.ragecoffee.com
Blue Tribe: A Step Towards Sustainability
Sustainability is a hot topic today, and Kohli is doing his part. Along with his wife, Anushka Sharma, Kohli invested in Blue Tribe, a plant-based meat company that aims to revolutionize the way we think about food. In a world where environmental concerns are at the forefront, Kohli’s decision to invest in Blue Tribe showcases his commitment to both healthy living and sustainability.
The plant-based movement is growing globally, and Kohli’s involvement in this space shows that he’s not just an athlete; he’s a visionary with a keen eye on the future.
Visit the official Blue Tribe website: www.bluetribe.co
Virat Kohli’s Expanding Influence in Sports and Beyond
FC Goa: Reaching Beyond Cricket
Kohli’s love for sports isn’t confined to cricket alone. He owns a stake in FC Goa, one of the most popular teams in the Indian Super League (ISL). Through his ownership, Kohli has played an active role in helping elevate the football scene in India. His investment in FC Goa is a clear indication of his passion for expanding the horizon of Indian sports.
Visit the official FC Goa website: www.fcgoa.in
Future Ventures: What’s Next for Virat Kohli?
With his growing influence in the business world, Kohli isn’t slowing down anytime soon. His business ventures reflect his commitment to innovation, sustainability, and authenticity. What’s exciting is that we’re likely to see even more from this superstar as he expands his empire further.
Virat Kohli’s Legacy as a Business Icon
From a world-class cricketer to a multi-faceted business mogul, Virat Kohli has proven that his talents extend far beyond the cricket field. His ventures in fashion, fitness, food, and sustainability are reshaping the way we look at athletes and entrepreneurs. Kohli’s business journey is still in its early stages, but with his drive, vision, and work ethic, there’s no limit to what he can achieve.
Do you think Virat Kohli’s entrepreneurial journey is as exciting as his cricket career? Share your thoughts with us in the comments below. And if you enjoyed this article, don’t forget to share it with your friends!
Also check – MS Dhoni’s Business Ventures
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