Sachin Tendulkar’s Bold Business Ventures: Beyond Cricket, A Legacy of Innovation
Known for his cricketing genius, Sachin Tendulkar has turned his sights on a range of ambitious business ventures, from sportswear to tech and community development. As the “Master Blaster” builds an entrepreneurial empire, how is he leveraging his global brand and legendary status to make waves outside the cricket field? Here’s a closer look at the ventures that are defining Tendulkar’s post-cricket career.
Key Facts:
- SRT10 Athleisure: Launched in 2025, this sportswear brand aims to cater to athletes and fitness enthusiasts with premium gear.
- Spinny Investment: Tendulkar has invested in Spinny, a leading used car retail platform, demonstrating his foray into tech-driven industries.
- Smartron Partnership: Tendulkar continues his relationship with Smartron, an Indian IoT company he helped grow.
- Kerala Blasters FC: As co-owner of this ISL franchise, Tendulkar is a driving force behind the promotion of football in India.
- JetSynthesys & International Masters League: His investment in gaming and a new cricket league adds to his diverse portfolio.
- Bastar Sports Facilities: Through his foundation, Tendulkar is funding sports infrastructure in Chhattisgarh to empower tribal youth.
After decades of breaking records on the cricket field, Sachin Tendulkar has shifted gears into a host of business ventures that span industries as diverse as athleisure, used car retail, and sports development. With his unparalleled reputation as one of the most successful sports figures in the world, Tendulkar has managed to translate his fame into substantial influence in sectors beyond cricket.
From SRT10 Athleisure, his premium sportswear brand, to his investments in tech startups like Spinny and Smartron, Tendulkar is proving that his business acumen is just as sharp as his batting skills. The move reflects a growing trend among former athletes who turn their celebrity status into entrepreneurial success.
The Entrepreneurial Shift: Sachin’s Expanding Business Footprint
Tendulkar’s business journey is a fascinating transition from the cricket field to the boardroom. Unlike many athletes who struggle to find footing in the business world post-retirement, Tendulkar’s moves have been calculated, thoughtful, and surprisingly varied. Here’s how he’s making waves:
SRT10 Athleisure: The Sportswear Revolution
In early 2025, Tendulkar launched SRT10 Athleisure, a brand focused on providing high-quality sports gear. By combining his love for fitness with his experience as an athlete, Tendulkar’s venture aims to create premium sportswear for both professionals and everyday fitness enthusiasts. Ten X You, a key product line, stands at the forefront of this effort. It’s more than just sportswear—it’s a lifestyle brand that reflects his legacy while appealing to modern consumers who want both performance and style.
Spinny: Revamping India’s Used Car Market
Sachin’s involvement in the tech world continues with Spinny, a company that revolutionizes the used car market. Through this investment, Tendulkar has played a crucial role in positioning Spinny as a trustworthy, customer-centric platform in a market often plagued with skepticism. By backing Spinny, Tendulkar is not just investing in a company; he’s endorsing a vision of transparency and quality in an industry that needs it.
Smartron: Tech Meets Cricket
Tendulkar’s partnership with Smartron, a leading Indian Internet of Things (IoT) company, has also been instrumental in pushing the boundaries of tech innovation. As a brand ambassador and investor, he has worked to help build Smartron’s credibility in the global tech market. From laptops to smart devices, Smartron’s diverse offerings now include the Sachin Tendulkar Edition of its products, further bridging his brand with the tech-savvy, young generation.
Making a Global Impact: Football, Gaming, and Community Work
Tendulkar’s business ventures are not limited to commercial profit; they’re also deeply tied to his commitment to sports development and community welfare. Whether it’s through his stake in Kerala Blasters FC or his involvement with JetSynthesys, Tendulkar is keen on expanding the sporting landscape in India while giving back to communities.
Kerala Blasters FC: A New Chapter for Indian Football
Tendulkar’s role as a co-owner of the Indian Super League (ISL) club Kerala Blasters FC is an example of his passion for promoting football in India. His investment in the team has elevated the ISL’s profile, with Tendulkar being a vocal advocate for the growth of Indian football.
JetSynthesys and the Future of Gaming
In 2021, Tendulkar invested in JetSynthesys, a digital entertainment and gaming company. His involvement has bolstered the company’s efforts to create immersive gaming experiences and digital content, particularly through the International Masters League (IML), a global cricket league for retired cricket stars.
Bastar: Changing Lives Through Sports
Perhaps most notably, Tendulkar’s work in Bastar, Chhattisgarh, reflects his ongoing commitment to giving back. Through his foundation, he has funded the development of sports infrastructure in over 50 villages, providing underprivileged youth access to athletic opportunities that could change their futures. By focusing on empowering the next generation, Tendulkar’s philanthropy continues to shape his legacy beyond cricket.
As Tendulkar continues to expand his business empire, it’s clear that he’s far from slowing down. His ventures are evolving, and we can expect even more game-changing moves in the coming years. Whether it’s new investments, brand partnerships, or initiatives aimed at empowering communities, Tendulkar is poised to leave an indelible mark on industries far beyond the cricket pitch.
Next Steps in Tendulkar’s Business Journey:
- Further Expansion of Ten X You: The global push for his sportswear brand could bring new international partnerships.
- Future of Spinny and Tech: With the Indian used car market booming, Tendulkar’s influence could help Spinny scale even further.
- Sports and Gaming: The IML could revolutionize how retired cricketers stay involved with fans, and JetSynthesys could expand its offerings with new, innovative games.
Tendulkar’s journey is far from over. His involvement in these diverse sectors shows that he’s not just an icon of the cricket world, but also a visionary businessman.
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