Aamir Khan’s decision to release his highly anticipated film Sitaare Zameen Par exclusively in cinemas rather than on streaming platforms has stirred the entertainment world. Set to premiere on June 20, 2025, the film’s exclusive theatrical release is being hailed as a landmark moment for the industry.
Key Highlights:
- Aamir Khan rejects a ₹120 crore OTT deal for Sitaare Zameen Par.
- The film will only be available in theatres, with a nationwide release in Hindi, Tamil, and Telugu.
- The Multiplex Association of India (MAI) has applauded the move, calling it a major win for cinemas.
- Sitaare Zameen Par is an official remake of the 2018 Spanish film Champions.
Why It Matters:
In a time when major films are often fast-tracked to digital platforms, Aamir Khan’s bold decision sends a powerful message about the future of cinema. The actor has long been a strong advocate for the cinema-going experience, and this move reaffirms his belief in the power of shared theatrical experiences.
“Theatres are the heartbeat of cinema, and we need to preserve them. Streaming may be convenient, but it can’t replicate the magic of the big screen,” Khan said in a recent interview about his decision.
Timeline and Key Events:
- June 2025 – Sitaare Zameen Par to release exclusively in theatres.
- Before the Release – Khan turns down a ₹120 crore offer from Amazon Prime Video, committing to a traditional theatrical launch.
- Post-Release – The film will be made available on YouTube after one year, but only after its run in cinemas.
Quote from Industry Expert:
Kamal Gianchandani, President of the Multiplex Association of India (MAI), praised Aamir Khan for his commitment to the theatrical format: “In an era where the industry is leaning heavily on digital, Aamir’s decision to back cinemas is both visionary and crucial. This is a vote of confidence in the shared experience only theatres can offer.”
Context:
Khan’s move echoes similar steps taken by other filmmakers who still believe in the power of cinema. Recent films like RRR and Pathaan have also made waves with exclusive theatre runs. However, the rise of streaming platforms like Netflix and Amazon Prime has made many wonder whether theatrical releases are becoming a thing of the past. Khan’s stance is a reminder of the continuing significance of big-screen experiences for audiences.
Experts argue that this is a critical moment in the evolving landscape of movie releases. While some fear the death of traditional cinema, Aamir Khan’s decision serves as a beacon of hope for the industry, proving that the cinematic experience still holds immense value in an increasingly digital world.
What’s Next:
With Sitaare Zameen Par set to release in just days, all eyes will be on its box office performance. Will the public turn out for a film with such a bold release strategy? Cinema chains are betting on it, and early ticket sales seem promising. The industry will be watching closely to see if this gamble pays off.
Stay tuned to BoldShout.com for all the latest updates on this groundbreaking move and other major entertainment stories. Let us know your thoughts—are you excited to see Sitaare Zameen Par in theatres, or do you prefer the convenience of streaming?
Keep an eye on BoldShout.com for continuous coverage of this story. What do you think about the growing divide between cinemas and streaming platforms? Drop your comments below and join the conversation!
